BMW of Morristown
During the summers of 2021 and 2022, I managed and created content for the BMW of Morristown social media accounts. I worked alongside my colleagues there to create new and engaging content that helped bring thousands of new impressions to their accounts. This job entailed many responsibilities such as:
Account Management
Throughout my time at BMW of Morristown I was responsible for assisting in account management in many ways. I often fielded direct messages, replied to comments, posted content and came up with original captions and partook in general upkeep of all accounts.
Photo and Video
During my time at BMW of Morristown, I was responsible for photographing and filming vehicles every day for the purpose of using these images across various social media platforms.
Content Conceptualization
A large part of my responsibilities also included coming up with concepts for content. We aimed to create content that would engage our target audience as much as possible as well as keep up with industry trends.
Graphics for Social Media
I also designed graphics using adobe InDesign, Illustrator as well as Instagram's story creating tools. These stories were created to help boost engagement on all posts as well as across social platforms in general.