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BMW of Morristown

During the summers of 2021 and 2022, I managed and created content for the BMW of Morristown social media accounts. I worked alongside my colleagues there to create new and engaging content that helped bring thousands of new impressions to their accounts. This job entailed many responsibilities such as:

Image by Karsten Winegeart

Account Management

Throughout my time at BMW of Morristown I was responsible for assisting in account management in many ways. I often fielded direct messages, replied to comments, posted content and came up with original captions and partook in general upkeep of all accounts.

Photo and Video

During my time at BMW of Morristown, I was responsible for photographing and filming vehicles every day for the purpose of using these images across various social media platforms.

BMW X4 M40i
BMW of Morristown building

Content Conceptualization 

large part of my responsibilities also included coming up with concepts for content. We aimed to create content that would engage our target audience as much as possible as well as keep up with industry trends.

Instagram Story Poll
Instagram Story
Instagram Story Poll
Instagram Story
Instagram Story

Graphics for Social Media

I also designed graphics using adobe InDesign, Illustrator as well as Instagram's story creating tools. These stories were created to help boost engagement on all posts as well as across social platforms in general.

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